Legal Marketing and Selling: Doing the “Nasty Work” with Class
Let’s face it — most lawyers hate the word sales. It feels pushy. It feels beneath the dignity of a profession rooted in intellect, trust, and advocacy. Many attorneys recoil at the idea of “selling” themselves or their services, believing great work should speak for itself.
Why Social Media Alone Won’t Get You Clients for Your Law Practice
It’s no secret that social media has become a powerful tool for attorneys to build visibility and stay connected with their networks. Whether you’re posting insights on LinkedIn, sharing updates on X (formerly Twitter), or creating educational videos on TikTok or Instagram, social media can absolutely help get your name out there.
The Power of Being Present: How Strategic Visibility Builds Legal Business
If there’s one thing we know about business development, it’s this: opportunity rarely knocks at your office door—you have to go where it’s knocking.
Turning Today’s Legal Shifts into Tomorrow’s Business
Summer is the perfect moment to align your firm’s growth strategy with the evolving legal terrain. Across the industry, from landmark tort reforms to technological disruption, current events present clarifying opportunities for lawyers to connect with clients meaningfully.
BD Blueprint: Why Business Development Must Be a Career-Long Priority for Attorneys
In the legal profession, technical expertise may get you in the door—but it's business development that determines how far you'll go.
Essential Resources for Law Firm Business Development
When a law firm is investing in business development efforts, several critical resources need to be considered to ensure that the investment is effective and sustainable. These resources include time, money, and human resources, among others.
