Legal Marketing and Selling: Doing the “Nasty Work” with Class
Let’s face it — most lawyers hate the word sales. It feels pushy. It feels beneath the dignity of a profession rooted in intellect, trust, and advocacy. Many attorneys recoil at the idea of “selling” themselves or their services, believing great work should speak for itself.
The Power of Being Present: How Strategic Visibility Builds Legal Business
If there’s one thing we know about business development, it’s this: opportunity rarely knocks at your office door—you have to go where it’s knocking.
Turning Today’s Legal Shifts into Tomorrow’s Business
Summer is the perfect moment to align your firm’s growth strategy with the evolving legal terrain. Across the industry, from landmark tort reforms to technological disruption, current events present clarifying opportunities for lawyers to connect with clients meaningfully.
BD Blueprint: Why Business Development Must Be a Career-Long Priority for Attorneys
In the legal profession, technical expertise may get you in the door—but it's business development that determines how far you'll go.
Essential Resources for Law Firm Business Development
When a law firm is investing in business development efforts, several critical resources need to be considered to ensure that the investment is effective and sustainable. These resources include time, money, and human resources, among others.
Building Strong Relationships for Short- and Long-Term Business Development
Welcome to this month's edition of the Strategy Academy newsletter! In this issue, we're diving deep into the art and science of relationship-building — a critical skill for lawyers seeking to accelerate both short-term and long-term business development goals.
