Strategy Academy

At Strategy Academy, we offer interactive business development workshops designed to help attorneys at all levels refine their marketing and client development strategies. Delivered in-person or virtually, these 60-minute workshops include a Q&A session and can be customized to align with the unique needs of your firm. With no limit on attendees, these sessions provide invaluable insights and practical guidance to strengthen legal marketing and business development efforts.

Workshops Offered:

Introduction to Legal Marketing and Business Development

Designed for junior associates or attorneys new to business development, this foundational workshop covers:

The fundamentals of legal marketing and business development
How to integrate marketing strategies into individual practice
Ways to align personal efforts with the firm’s existing business development initiatives

Essentials of Legal Marketing and Business Development

Building upon the introductory session, this workshop helps attorneys develop a strong business development mindset and culture by:

Enhancing their understanding of key marketing and business development strategies
Introducing structured approaches to client relationship building
Providing guidance on transitioning from passive participation to active business generation

Advanced Legal Marketing and Business Development Strategies 101 & 102

Tailored for senior attorneys and partners, this two-part series focuses on:

Identifying and engaging target clients to drive revenue growth
Utilizing social media and digital strategies for business development
Developing interpersonal skills to cultivate and strengthen client relationships
Creating an organic business development system to generate consistent referrals and new opportunities
Expanding professional networks and positioning attorneys as thought leaders in their practice areas

For more information on our business development workshops please complete the form below and we will be in touch.